What's the buzz in Orchard these days?

After the successful openings of international clothing brands like Uniqlo and H&M, the latest brand that has entered Singapore is Abercombie & Fitch.

But they did a different marketing strategy for their launch. Target? Girls and Gays. Means? Bring out a dozen of hunky guys parading themselves topless in Orchard.

Although the store hasn't opened yet, A&F created a lot of buzz about its brand and launch in Singapore. Now everyone flocks their store nearby Paragon just to see these eye candies who will be flaunting their bods from 1PM to 6PM everyday till their store officially opens.